Community Vitality
Arts and Culture Attendance

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Source: Rochester Business Journal

What does this measure?

Total number of attendees at arts and cultural attractions in the region each year as reported by Rochester Business Journal.

Why is this important?

Arts and cultural attractions bring visitors and money into the area. Cultural events also help retain local money and interest while contributing to regional prestige and quality of life.

How is our region performing?

Over 4.6 million individuals attended arts and cultural attractions in the region in 2018, up from nearly 4.3 million in 2016. This was the first time in a decade that attendance reached the 2008 region's peak year. Compared to 2002, attendance was up 15% in 2018. Attendance at musical attractions almost tripled, while attendance at festivals increased 44% since 2002. (It should be noted that attendance is, of course, influenced by the scale, quantity and frequency with which attractions and events are offered.)

Museums and zoos consistently had the highest overall annual attendance for the period, with a 2018 total attendance of over 1.9 million. The Strong Museum was the region's best attended cultural attraction, with more than 575,000 visitors in 2018. The Lilac Festival was the best attended festival in 2018, attracting half a million visitors.

Supplemental Data

Arts and Culture Attendance, 2018

Attractions Type Number of Visitors
The Strong Museums/Zoos 575,000
Lilac Festival Festivals 500,000
Rochester Museum and Science Center Museums/Zoos 375,000
Seneca Park Zoo Museums/Zoos 370,000
Park Ave Summer Art Festival Festivals 250,000
Memorial Art Gallery Museums/Zoos 240,000
CGI Rochester International Jazz Festival Music 208,000
Geva Theatre Dance/Theatre 207,403
Fairport Canal Days Festivals 200,000
The Little Theatre Dance/Theatre 198,000
Eastman School of Music Music 180,000
Rochester Philharmonic Orchestra Music 173,000
Corn Hill Festival Festivals 125,000
George Eastman Museum Museums/Zoos 114,940
Constellation Brands - Marvin Sands Performing Arts Center Music 100,000
Genesee Country Village and Museum Museums/Zoos 95,000
Rochester Fringe Festival Festivals 78,000
Naples Grape Festival Festivals 70,000
Ganondagan State Historic Site Museums/Zoos 48,460
Nazareth College Arts Center Dance/Theatre 47,500
Howard Stowe Roberts Cultural Life Center Dance/Theatre 45,000
Sonnenberg Gardens & Mansion State Historic Park Museums/Zoos 40,000
Rochester Pride Festival Festivals 40,000
Hemlock Fair Festivals 34,000
Imagine RIT Festivals 30,000
ArtisanWorks & Events Inc. Museums/Zoos 26,700
Rochester City Ballet Dance/Theatre 26,000
Hill Cumorah Pageant Festivals 26,000
Rochester Contemporary Art Center Museums/Zoos 25,400
Puerto Rican Festival Festivals 25,000
M&T Clothesline Festival Festivals 24,000
Hilton Apple Festival Festivals 20,000
Brockport Arts Festival Festivals 15,000
National Susan B Anthony Museum & House Museums/Zoos 13,000
Blackfriars of Rochester Dance/Theatre 12,000
CenterStage Theatre at the JCC Dance/Theatre 10,000
Downstairs Cabaret Theatre Dance/Theatre 8,000
JCC Ames Amzalak Rochester International Jewish Film Festival Festivals 7,000
Bristol Valley Theater Dance/Theatre 6,869
Greece Performing Arts Society Festivals 5,000
ImageOut Film Festival Festivals 5,000
NY Lavender Festival Festivals 5,000
Palmyra Canaltown Days Festivals 5,000
New York Museum of Transportation Museums/Zoos 4,000
Annual Joseph Avenue Festival Festivals 4,000
Native American Dance & Music Festival Festivals 3,000
High Falls Women's Film Festival Festivals 2,500
Sulphur Springs Festival Festivals 2,000
Canandaigua Lake Music Festival Festivals 1,500
JCC Lane Dworkin Rochester Jewish Book Festival Festivals 1,400
Arts and Culture Attendance
20022003200420052006200720082009201020112012201320142015201620182017
Dance/Theatre1,051,0651,057,496634,148914,854737,771822,873862,063742,354617,888684,771678,431449,024639,718781,894493,519565,772
Festivals1,170,0001,175,0001,100,000912,000914,000907,5001,100,000760,000650,000700,000950,000885,0001,417,1001,295,1571,379,9161,681,4001,668,590
Museums/Zoos1,633,2231,406,2881,442,1341,502,0512,230,1742,340,9112,230,0641,967,2892,333,7071,854,7051,907,3821,835,2241,723,9551,765,0821,832,7351,927,500
Music162,600164,800232,638252,845268,707343,000451,6001,031,900914,500330,100482,000586,032557,873541,170546,100453,000
Total4,016,8883,803,5843,408,9203,581,7504,150,6524,414,2844,643,7274,501,5434,516,0953,569,5764,017,8133,755,2804,338,6464,383,3034,252,2704,627,6721,668,590

Source: Rochester Business Journal











Worse than NYS by 10% or more
Up to 10% worse than NYS
Equal to or better than NYS


INDICATORS - Grouped by Topic REGIONAL VALUE YEAR NYS COMPARISON TREND | REGION
Prenatal Care 77% 2017 3 0
Maintaining
Prenatal Care, by Race/Ethnicity 0 10 Not Applicable*
Babies Born with Low Birth Weights 8% 2017 3 1
Increasing
Babies Born with Low Birth Weights, Race/Ethnicity, Monroe County 0 10 Not Applicable*
Infant Mortality Rate 6.7 2015-17 2 0
Maintaining
Infant Mortality Rate, Race/Ethnicity, Monroe County 0 10 Not Applicable*
Children with Elevated Blood Lead Levels 0.9% 2016 2 -1
Decreasing
Children in Poverty 20% 2013-17 3 1
Increasing
Children in Poverty, Race/Ethnicity 2013-17 0 10 Not Applicable*
Single-Parent Families 39% 2013-17 2 1
Increasing
Single-Parent Families, by Race/Ethnicity 2013-17 0 10 Not Applicable*
Rate of Child Abuse and Neglect 20 2018 2 1
Increasing
Rate of Foster Care Admissions 2.3 2018 2 -1
Decreasing
Rate of Teen Pregnancy 2% 2017 3 -1
Decreasing
Rate of Teen Births 13 2017 2 -1
Decreasing
Arts and Culture Attendance 2018 0 10 Not Applicable*
Tourism Spending $1,419 2018 1 1
Increasing
Recreation Spending $76 2017 1 -1
Decreasing
Voter Registration Rate 83% 2018 3 1
Increasing
Voter Participation Rate 46% 2018 3 -1
Decreasing
Registered Library Borrowers 61% 2017 3 -1
Decreasing
Library Visits 5.9 2017 3 -1
Decreasing
Charitable Contributions as a Percentage of Income 1.7% 2017 2 0
Maintaining
Households Without Vehicles 10% 2013-17 3 0
Maintaining
Total Population 0.3% 2018 2 0
Maintaining
Population by Age 2013-17 0 10 Not Applicable*
Population by Race/Ethnicity 2013-17 0 10 Not Applicable*
Population by Age and Race/Ethnicity 2013-17 0 10 Not Applicable*
Disengaged Youth, Ages 16 to 19 6% 2013-17 3 -1
Decreasing
Median Household Income $54,972 2013-17 1 -1
Decreasing
Median Household Income, by Race/Ethnicity 2013-17 0 10 Not Applicable*
People Living in Poverty 14% 2013-17 3 1
Increasing
People Living in Poverty, by Race/Ethnicity 2013-17 0 10 Not Applicable*
Public Assistance Recipients 2.3% 2018 3 0
Maintaining
Approval Rate for Public Assistance Applications 25% 2018 0 -1
Decreasing
Households Receiving SNAP 14% 2013-17 3 1
Increasing
Households Receiving SNAP by Race/Ethnicity 2013-17 0 10 Not Applicable*
Tax Filers Receiving Earned Income Tax Credit 15% 2017 3 -1
Decreasing
EITC Dollars $175 2017 1 -1
Decreasing
Change in Total Jobs 1.3% 2018 2 1
Increasing
Change in Number of Business Establishments by Sector 2018 0 10 Not Applicable*
Change in Jobs by Sector 2018 0 10 Not Applicable*
Sector Shares of Regional Total Employment 2018 0 10 Not Applicable*
Unemployment Rate 4.2% 2018 2 0
Maintaining
Unemployment Rate by Race/Ethnicity 2013-17 0 10 Not Applicable*
Average Salary by Sector 2018 0 10 Not Applicable*
Change in Average Salary Since 2000 2.9% 2018 3 1
Increasing
Change in Average Salary Since 2000 by Sector 2018 0 10 Not Applicable*
Employment-to-Population Ratio 74% 2018 3 -1
Decreasing
Per-Capita Spending for Local Government $3,590 2018 0 1
Increasing
Prekindergarten Participation 45% 2018 2 1
Increasing
School Spending Per Student $22,703 2018 1 1
Increasing
Instructional Spending Per Student $16,363 2018 1 1
Increasing
Students Receiving Special Education Services 9% 2018 3 1
Increasing
Grade 3 English 44% 2019 2 1
Increasing
Grade 3 English by Student Subgroup 2019 0 10 Not Applicable*
Grade 3 English by Race/Ethnicity 2019 0 10 Not Applicable*
Grade 3 Math 49% 2019 2 1
Increasing
Grade 3 Math by Student Subgroup 2019 0 10 Not Applicable*
Grade 3 Math by Race/Ethnicity 2019 0 10 Not Applicable*
Grade 8 English 39% 2019 2 1
Increasing
Grade 8 English by Student Subgroup 2019 0 10 Not Applicable*
Grade 8 English by Race/Ethnicity 2019 0 10 Not Applicable*
Grade 8 Math 45% 2018 2 -1
Decreasing
Regents Algebra 1 73% 2018 3 1
Increasing
Regents English 78% 2018 2 1
Increasing
Four-Year Cohort Graduation Rate 85% 2018 3 1
Increasing
Cohort Graduation Rate, Beyond Four Years 87% 2018 3 1
Increasing
Four-Year Cohort Graduation Rate by Race/Ethnicity 2018 0 10 Not Applicable*
Education Levels of Adults 2013-17 0 10 Not Applicable*
Education Levels of Adults by Race/Ethnicity 2013-17 0 10 Not Applicable*
People Without Health Insurance 5% 2017 3 -1
Decreasing
Supply of Doctors 34.7 2017 1 1
Increasing
Mortality Rate 700 2017 1 -1
Decreasing
Chlamydia Rate 55 2018 3 1
Increasing
Chlamydia Rates, Race/Ethnicity, Monroe County 0 10 Not Applicable*
Gonorrhea Rate 18 2018 3 -1
Decreasing
Gonorrhea Rates, Race/Ethnicity, Monroe County 0 10 Not Applicable*
Early Syphilis Rates 1.8 2018 3 1
Increasing
Early Syphilis Rates within Monroe County, by Race/Ethnicity 0 10 Not Applicable*
People Living with HIV 106 2017 0 1
Increasing
People Living with HIV by Race/Ethnicity 2016 0 10 Not Applicable*
People Living with AIDS 138 2017 0 1
Increasing
People Living with AIDS by Race/Ethnicity 2016 0 10 Not Applicable*
Percent of Days with Good Air Quality 0 10 Not Applicable*
Alcohol-related Crashes 3.1 2018 2 -1
Decreasing
Median Home Value $133,156 2013-17 1 -1
Decreasing
Admissions to Substance Abuse Treatment by Primary Substance 2018 0 10 Not Applicable*
Median Rental Prices $827 2013-17 3 -1
Decreasing
Housing Affordability for Homeowners 2.4 2013-17 3 0
Maintaining
Housing Affordability for Homeowners by Race/Ethnicity 2013-17 0 10 Not Applicable*
Overall Housing Cost Burden 30% 2013-17 3 -1
Decreasing
Housing Affordability for Renters 34% 2013-17 3 1
Increasing
Rent Burdened Households 50% 2013-17 3 0
Maintaining
Housing Affordability for Renters by Race/Ethnicity 2013-17 0 10 Not Applicable*
Homeownership Rate 68% 2013-17 3 -1
Decreasing
Homeownership Rate by Race/Ethnicity 2013-17 0 10 Not Applicable*
Vacant Housing Units 10% 2013-17 3 1
Increasing
Homeless Persons 0 10 Not Applicable*
Serious Crimes 190 2018 1 -1
Decreasing
Violent Crimes 24 2018 3 1
Increasing
Victims of Domestic Violence 59 2018 0 -1
Decreasing
Incarceration Rates 13.2 2018 2 -1
Decreasing
Incarceration Rates, by Race/Ethnicity 2015 0 10 Not Applicable*
Arrest Rates 188.2 2018 3 -1
Decreasing
Arrest Rates, by Race/Ethnicity 2018 0 10 Not Applicable*
*No or multiple regional values for this indicator


Worse than NYS by 10% or more
Up to 10% worse than NYS
Equal to or better than NYS





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