Curated Article: An Innovative Approach to Traffic Safety

The Stanford Social Innovation Review has an excellent article titled “A New Model for Saving Lives on Roads Around the World” that both highlights a successful program in India and models rigorous problem-solving. 

The article begins with descriptive statistics to paint the picture of the safety crisis for vehicles in India. Authors point out that India has only 1 percent of the world’s motor vehicles yet accounts for 11 percent of road crash fatalities. The data story is clear: Intervention is necessary. 

This article is particularly notable because of its advanced use of data for decision-making. In one section, authors describe how data indicated a need to prevent rear-end collisions, but that guidance from the West suggested tactile edge lines that didn’t work in India. The solution began with existing guidance and was then customized to suit the Indian community in need. Continuous improvement in action.

The Design Thinking section of the Stanford Social Innovation Review is an excellent resource to train our thinking about problem-solving.