Community Vitality
Tourism Spending

Using the charts: Items in the legend below the chart can be clicked on and off to aid in analysis. The chart can also be printed or exported as an image or document using the menu at the top right. See a Guide to the ACT Rochester Website for more information.




Source: NYS Empire State Development

What does this measure?

The amount of money (in 2020 dollars) spent by visitors while in the region. This includes hotel bookings, fuel purchases, and other visitor expenditures.

Why is this important?

Tourism brings external money into a region's economy, fueling the development of new industry and attractions. The sense that a region is a tourist destination also increases regional pride.

How is our region performing?

Total tourism revenue for the region was almost $1.1 billion in 2020, or about $894 in revenue per resident. This was a 40% decrease from 2019, likely reflecting a downturn in tourism and travel due to the COVID-19 pandemic. Tourism revenue per resident in the region was lower than the statewide (excluding NYC) average of $1,468. When adjusted for inflation, tourism revenue peaked in 2007, at $1.8 billion, though 2020 was the year with the lowest tourism revenue since before 2005.

In 2020, Yates led local counties in tourism revenue by resident, at $2,495, and was one of two counties whose figure was higher than the state's (excluding NYC). Seneca was the next highest, at $1,555, and was also higher than the state (excluding NYC). The counties with the least tourism revenue per resident were Wayne ($376) and Orleans ($592).

Notes about the data

The figures are presented per county resident to allow comparisons among counties of different sizes, but the spending is by tourists. New York State data excludes the heavy concentration of tourism in New York City. This data comes from Empire State Development, which contracts each year with Tourism Economics for a study on New York State tourism. Wineries and other tourism attractions related to agriculture are not included as tourism in this data, which impacts many of the surrounding counties. Data for this indicator are expected to be released in the third quarter.

Tourism Revenue, per Resident
2005200620072008200920102011201220132014201520162017201820192020
NYS$3,008$3,130$3,321$3,323$2,860$3,049$3,181$3,298$3,354$3,475$3,504$3,558$3,645$3,790$3,831$1,680
NYS (excluding NYC)$2,018$2,043$2,139$2,116$1,885$1,932$1,984$2,027$2,034$2,071$2,118$2,171$2,220$2,329$2,362$1,468
Region$1,330$1,426$1,503$1,454$1,337$1,359$1,383$1,378$1,395$1,401$1,415$1,432$1,452$1,462$1,492$894
Monroe$1,456$1,561$1,630$1,562$1,440$1,449$1,476$1,449$1,472$1,466$1,472$1,485$1,496$1,490$1,534$817
Surrounding Counties$1,133$1,215$1,303$1,283$1,176$1,217$1,235$1,265$1,273$1,297$1,324$1,346$1,380$1,417$1,422$1,019
Genesee$1,751$1,843$1,800$1,832$1,587$1,606$1,575$1,693$1,737$1,720$1,744$1,735$1,776$1,845$1,916$999
Livingston$685$693$736$730$681$691$715$816$794$809$825$866$877$933$945$670
Ontario$1,894$1,937$2,029$2,001$1,852$1,981$1,984$1,989$1,979$2,031$2,012$2,046$2,058$2,050$1,985$1,409
Orleans$431$641$646$613$559$581$623$615$606$613$643$675$701$731$733$592
Seneca$1,059$1,122$1,557$1,531$1,418$1,415$1,505$1,454$1,514$1,529$1,541$1,705$1,889$1,971$1,999$1,555
Wayne$535$528$515$458$415$400$407$432$430$452$488$478$479$497$508$376
Wyoming$919$901$966$962$936$921$960$966$988$1,028$1,102$1,170$1,212$1,277$1,289$1,022
Yates$1,586$2,285$2,830$2,786$2,545$2,699$2,696$2,666$2,696$2,718$2,860$2,649$2,716$2,788$2,859$2,495

Source: NYS Empire State Development
Notes: Figures are in constant 2020 dollars.




Total Tourism Revenue
2005200620072008200920102011201220132014201520162017201820192020
NYS$57,554,636,667$59,790,842,018$63,536,319,272$63,838,635,953$55,224,062,074$59,078,005,228$62,028,091,310$64,543,234,190$65,820,215,651$68,278,727,746$68,876,256,463$69,862,517,021$71,410,663,088$74,022,223,607$74,526,556,234$33,941,101,092
NYS (excluding NYC)$22,442,389,692$22,698,342,200$23,780,354,847$23,586,247,235$21,062,540,958$21,649,056,451$22,276,520,842$22,756,954,375$22,839,113,059$23,226,225,071$23,702,207,486$24,238,983,368$24,757,709,018$25,941,160,249$26,258,988,474$16,736,482,506
Region$1,607,629,772$1,723,253,760$1,818,282,646$1,763,040,266$1,625,436,394$1,653,709,251$1,685,273,583$1,678,736,541$1,698,496,608$1,701,767,975$1,714,361,543$1,728,156,066$1,748,458,753$1,759,355,651$1,791,166,310$1,092,834,239
Monroe$1,074,991,963$1,152,362,396$1,204,862,555$1,157,686,624$1,070,315,589$1,078,673,740$1,102,552,766$1,083,187,485$1,101,197,360$1,095,417,738$1,097,634,670$1,104,488,073$1,111,353,746$1,106,798,136$1,138,198,368$620,566,040
Surrounding Counties$532,637,809$570,891,363$613,420,091$605,353,643$555,120,805$575,035,512$582,720,817$595,549,057$597,299,248$606,350,237$616,726,873$623,667,993$637,105,008$652,557,515$652,967,942$472,268,200
Genesee$105,164,994$110,445,283$107,882,229$109,745,148$95,087,290$96,278,298$94,305,470$101,032,572$102,699,880$101,008,973$101,944,591$100,648,989$102,655,198$106,054,823$109,749,074$58,315,031
Livingston$44,732,029$45,324,020$48,186,763$47,912,761$44,535,561$45,056,119$46,366,238$52,869,298$51,337,491$52,252,721$53,077,938$55,425,308$55,695,047$58,968,848$59,453,374$41,410,130
Ontario$197,429,194$202,739,135$213,491,427$212,755,723$198,587,803$214,135,803$215,449,533$216,049,050$215,788,831$222,019,290$219,895,793$223,446,993$225,392,739$224,921,242$217,897,464$158,466,283
Orleans$18,719,735$27,844,007$28,002,845$26,517,792$24,041,748$24,939,688$26,584,139$26,075,261$25,570,608$25,660,593$26,666,508$27,861,546$28,600,244$29,731,944$29,577,543$23,899,503
Seneca$37,239,365$39,509,759$55,220,553$54,155,238$50,048,672$49,867,919$53,255,182$51,457,723$53,360,870$53,316,020$53,636,136$59,191,780$64,674,598$67,379,283$67,992,316$52,597,034
Wayne$50,182,565$49,385,914$48,166,791$42,963,696$38,875,273$37,476,040$37,954,959$40,216,640$39,707,081$41,453,020$44,535,583$43,395,514$43,347,006$44,803,300$45,692,048$34,353,195
Wyoming$39,310,648$38,462,190$41,059,356$40,667,291$39,548,428$38,831,115$40,176,445$40,291,718$40,868,481$42,286,916$45,100,315$47,309,467$48,839,092$51,125,518$51,375,495$41,408,912
Yates$39,859,279$57,181,055$71,410,127$70,635,993$64,396,030$68,450,530$68,628,851$67,556,794$67,966,006$68,352,704$71,870,009$66,388,396$67,901,085$69,572,557$71,230,628$61,818,111

Source: NYS Empire State Development
Notes: Figures are in constant 2020 dollars.











Worse than NYS by 10% or more
Up to 10% worse than NYS
Equal to or better than NYS


INDICATORS - Grouped by Topic REGIONAL VALUE YEAR NYS COMPARISON TREND | REGION
Prenatal Care 78% 2018 3 1
Increasing
Prenatal Care, by Race/Ethnicity 0 10 Not Applicable*
Babies Born with Low Birth Weights 8.4% 2019 2 1
Increasing
Babies Born with Low Birth Weights, Race/Ethnicity, Monroe County 0 10 Not Applicable*
Infant Mortality Rate 6.9 2017-19 2 0
Maintaining
Infant Mortality Rate, Race/Ethnicity, Monroe County 0 10 Not Applicable*
Children with Elevated Blood Lead Levels 0.8% 2018 2 -1
Decreasing
Children in Poverty 19% 2016-20 3 1
Increasing
Children in Poverty, Race/Ethnicity 2016-20 0 10 Not Applicable*
Single-Parent Families 39% 2016-20 2 1
Increasing
Single-Parent Families, by Race/Ethnicity 2016-20 0 10 Not Applicable*
Rate of Child Abuse and Neglect 20 2020 2 1
Increasing
Rate of Foster Care Admissions 1.8 2020 2 -1
Decreasing
Rate of Teen Pregnancy 1.3% 2019 3 -1
Decreasing
Rate of Teen Births 12 2019 2 -1
Decreasing
Arts and Culture Attendance 2019 0 10 Not Applicable*
Tourism Spending $894 2020 1 -1
Decreasing
Recreation Spending $52 2020 1 -1
Decreasing
Voter Registration Rate 83% 2020 2 1
Increasing
Voter Participation Rate 64% 2020 3 1
Increasing
Registered Library Borrowers 58% 2019 2 -1
Decreasing
Library Visits 5.4 2019 3 -1
Decreasing
Charitable Contributions as a Percentage of Income 0.8% 2019 2 -1
Decreasing
Households Without Vehicles 10% 2016-20 3 0
Maintaining
Total Population 1.9% 2020 2 1
Increasing
Population by Age 2016-20 0 10 Not Applicable*
Population by Race/Ethnicity 2016-20 0 10 Not Applicable*
Population by Age and Race/Ethnicity 2016-20 0 10 Not Applicable*
Disengaged Youth, Ages 16 to 19 6% 2016-20 3 -1
Decreasing
Median Household Income $61,376 2016-20 1 -1
Decreasing
Median Household Income, by Race/Ethnicity 2016-20 0 10 Not Applicable*
People Living in Poverty 13% 2016-20 3 1
Increasing
People Living in Poverty, by Race/Ethnicity 2016-20 0 10 Not Applicable*
People Living in Poverty, by Sex 2016-20 0 10 Not Applicable*
Public Assistance Recipients 1.7% 2020 3 -1
Decreasing
Approval Rate for Public Assistance Applications 24% 2020 0 -1
Decreasing
Females Living in Poverty, by Race/Ethnicity 2016-20 0 10 Not Applicable*
Seniors Living in Poverty, by Sex 2016-20 0 10 Not Applicable*
Households Receiving SNAP 13% 2016-20 3 -1
Decreasing
Households Receiving SNAP by Race/Ethnicity 2016-20 0 10 Not Applicable*
Female Seniors Living in Poverty, by Race/Ethnicity 2016-20 0 10 Not Applicable*
Tax Filers Receiving Earned Income Tax Credit 15% 2019 3 -1
Decreasing
EITC Dollars $173 2019 1 -1
Decreasing
Change in Total Jobs -8% 2020 3 -1
Decreasing
Change in Number of Business Establishments by Sector 2020 0 10 Not Applicable*
Change in Jobs by Sector 2020 0 10 Not Applicable*
Sector Shares of Regional Total Employment 2020 0 10 Not Applicable*
Unemployment Rate 8.1% 2020 3 1
Increasing
Unemployment Rate by Race/Ethnicity 2016-20 0 10 Not Applicable*
Average Salary by Sector 2020 0 10 Not Applicable*
Change in Average Salary Since 2000 12% 2020 3 1
Increasing
Change in Average Salary Since 2000 by Sector 2020 0 10 Not Applicable*
Employment-to-Population Ratio 60% 2016-20 2 -1
Decreasing
Prekindergarten Participation 58% 2020 3 1
Increasing
School Spending Per Student $23,561 2020 1 1
Increasing
Instructional Spending Per Student $16,983 2020 1 1
Increasing
Students Receiving Special Education Services 2021 0 -1
Decreasing
Grade 3 English 44% 2019 2 1
Increasing
Grade 3 English by Student Subgroup 2019 0 10 Not Applicable*
Grade 3 English by Race/Ethnicity 2019 0 10 Not Applicable*
Grade 3 Math 49% 2019 2 1
Increasing
Grade 3 Math by Student Subgroup 2019 0 10 Not Applicable*
Grade 3 Math by Race/Ethnicity 2019 0 10 Not Applicable*
Grade 8 English 39% 2019 2 1
Increasing
Grade 8 English by Student Subgroup 2019 0 10 Not Applicable*
Grade 8 English by Race/Ethnicity 2019 0 10 Not Applicable*
Grade 8 Math 49% 2019 2 1
Increasing
Regents Algebra 1 73% 2019 3 1
Increasing
Regents English 83% 2019 2 1
Increasing
Four-Year Cohort Graduation Rate 89% 2021 3 1
Increasing
Cohort Graduation Rate, Beyond Four Years 89% 2021 3 1
Increasing
Four-Year Cohort Graduation Rate by Race/Ethnicity 2021 0 10 Not Applicable*
Education Levels of Adults 2016-20 0 10 Not Applicable*
Education Levels of Adults by Race/Ethnicity 2016-20 0 10 Not Applicable*
People Without Health Insurance 4% 2019 3 -1
Decreasing
Supply of Doctors 35.3 2019 1 1
Increasing
Mortality Rate 693 2019 1 -1
Decreasing
Chlamydia Rate 55 2018 3 1
Increasing
Chlamydia Rates, Race/Ethnicity, Monroe County 0 10 Not Applicable*
Gonorrhea Rate 18 2018 3 -1
Decreasing
Maternal Health, by Race/Ethnicity 2016-18 0 10 Not Applicable*
Gonorrhea Rates, Race/Ethnicity, Monroe County 0 10 Not Applicable*
Early Syphilis Rates 1.8 2018 3 1
Increasing
Early Syphilis Rates within Monroe County, by Race/Ethnicity 0 10 Not Applicable*
People Living with HIV 104 2019 0 1
Increasing
People Living with HIV by Race/Ethnicity 2019 0 10 Not Applicable*
People Living with AIDS 132 2019 0 1
Increasing
People Living with AIDS by Race/Ethnicity 2019 0 10 Not Applicable*
Percent of Days with Good Air Quality 0 10 Not Applicable*
Alcohol-related Crashes 2.5 2020 2 -1
Decreasing
Median Home Value $143,640 2016-20 1 1
Increasing
Admissions to Substance Abuse Treatment by Primary Substance 2020 0 10 Not Applicable*
Median Rental Prices $896 2016-20 3 -1
Decreasing
Housing Affordability for Homeowners 2.3 2016-20 3 0
Maintaining
Housing Affordability for Homeowners by Race/Ethnicity 2016-20 0 10 Not Applicable*
Overall Housing Cost Burden 28% 2016-20 3 -1
Decreasing
Housing Affordability for Renters 32% 2016-20 3 10 Not Applicable*
Rent Burdened Households 47% 2016-20 3 -1
Decreasing
Housing Affordability for Renters by Race/Ethnicity 2016-20 0 10 Not Applicable*
Homeownership Rate 68% 2016-20 3 -1
Decreasing
Homeownership Rate by Race/Ethnicity 2016-20 0 10 Not Applicable*
Vacant Housing Units 9% 2016-20 3 1
Increasing
Homeless Persons 0 10 Not Applicable*
Serious Crimes 170 2020 3 -1
Decreasing
Violent Crimes 24 2020 3 1
Increasing
Victims of Domestic Violence 57 2020 0 -1
Decreasing
Incarceration Rates 8.7 2020 0 -1
Decreasing
Incarceration Rates, by Race/Ethnicity 2018 0 10 Not Applicable*
Arrest Rates 130.1 2020 2 -1
Decreasing
Arrest Rates, by Race/Ethnicity 2020 0 10 Not Applicable*
Per-Capita Spending for Local Government $3,731 2019 0 1
Increasing
Female to Male Earnings Ratio 0.68 2016-20 3 0
Maintaining
*No or multiple regional values for this indicator


Worse than NYS by 10% or more
Up to 10% worse than NYS
Equal to or better than NYS





Loading...