Community Vitality

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Source: NYS Empire State Development

What does this measure?

The amount of money (in 2018 dollars) spent by visitors while in the region. This includes hotel bookings, fuel purchases, and other visitor expenditures.

Why is this important?

Tourism brings external money into a region's economy, fueling the development of new industry and attractions. The sense that a region is a tourist destination also increases regional pride.

How is our region performing?

Total tourism revenue for the region was over $1.7 billion in 2018, good for $1,420 in revenue per resident. This was lower than the statewide (excluding NYC) average of $2,260. When adjusted for inflation, tourism revenue peaked in 2007, at $1.8 billion, though 2018 was the year with the highest tourism revenue since 2009.

In 2018, Yates led local counties in tourism revenue by resident, at $2,700, and was the only county whose figure was higher than the state's (excluding NYC). Ontario was the next highest, at $1,990. The counties with the least tourism revenue per resident were Wayne ($480) and Orleans ($710).

Notes about the data

The figures are presented per county resident to allow comparisons among counties of different sizes, but the spending is by tourists. New York State data excludes the heavy concentration of tourism in New York City. This data comes from Empire State Development, which contracts each year with Tourism Economics for a study on New York State tourism. Wineries and other tourism attractions related to agriculture are not included as tourism in this data, which impacts many of the surrounding counties. Data for this indicator are expected to be released in the third quarter.

Tourism Revenue, per Resident
20052006200720082009201020112012201320142015201620172018
NYS$2,919$3,036$3,222$3,224$2,775$2,958$3,086$3,199$3,254$3,370$3,399$3,451$3,537$3,675
NYS (excluding NYC)$1,958$1,982$2,075$2,053$1,829$1,875$1,925$1,967$1,973$2,009$2,055$2,106$2,154$2,259
Region$1,291$1,384$1,458$1,410$1,298$1,318$1,342$1,337$1,354$1,359$1,374$1,389$1,409$1,419
Monroe$1,412$1,514$1,581$1,516$1,397$1,406$1,433$1,406$1,428$1,422$1,429$1,441$1,452$1,446
Surrounding Counties$1,100$1,179$1,264$1,245$1,141$1,180$1,198$1,227$1,235$1,258$1,285$1,306$1,339$1,375
Genesee$1,699$1,788$1,747$1,778$1,539$1,558$1,528$1,642$1,685$1,668$1,692$1,683$1,723$1,789
Livingston$664$673$714$708$660$670$694$792$771$785$801$841$852$905
Ontario$1,837$1,880$1,969$1,942$1,797$1,922$1,925$1,930$1,920$1,970$1,952$1,984$1,995$1,986
Orleans$418$622$627$595$543$564$605$597$588$595$624$656$681$710
Seneca$1,027$1,088$1,511$1,486$1,376$1,373$1,463$1,413$1,470$1,483$1,495$1,654$1,828$1,906
Wayne$519$512$500$445$403$388$395$419$417$438$473$464$465$483
Wyoming$892$874$937$933$908$894$932$938$959$998$1,069$1,136$1,176$1,237
Yates$1,539$2,217$2,746$2,703$2,469$2,618$2,616$2,587$2,616$2,637$2,780$2,574$2,640$2,717

Source: NYS Empire State Development
Notes: Figures are in constant 2016 dollars.




Total Tourism Revenue
20052006200720082009201020112012201320142015201620172018
NYS$55,841,413,810$58,011,054,269$61,645,040,294$61,938,357,946$53,580,213,187$57,319,436,418$60,181,707,596$62,621,982,481$63,860,952,168$66,246,281,990$66,826,024,132$67,782,926,775$69,284,989,339$71,818,811,810
NYS (excluding NYC)$21,774,349,423$22,022,683,019$23,072,487,508$22,884,157,877$20,435,574,501$21,004,631,249$21,613,417,974$22,079,550,492$22,159,263,566$22,534,852,456$22,996,666,352$23,517,464,082$24,020,748,880$25,168,972,442
Region$1,559,775,624$1,671,957,845$1,764,158,016$1,710,560,031$1,577,052,198$1,604,483,461$1,635,108,220$1,628,765,766$1,647,937,637$1,651,111,625$1,663,330,322$1,676,714,225$1,696,412,564$1,706,985,095
Monroe$1,042,992,789$1,118,060,145$1,168,997,537$1,123,225,887$1,038,455,616$1,046,564,971$1,069,733,193$1,050,944,356$1,068,418,134$1,062,810,552$1,064,961,493$1,071,610,892$1,078,272,195$1,073,852,191
Surrounding Counties$516,782,835$553,897,700$595,160,479$587,334,144$538,596,582$557,918,490$565,375,028$577,821,410$579,519,503$588,301,073$598,368,829$605,103,333$618,140,369$633,132,904
Genesee$102,034,559$107,157,670$104,670,910$106,478,376$92,256,836$93,412,392$91,498,289$98,025,146$99,642,824$98,002,250$98,910,017$97,652,981$99,599,471$102,897,900
Livingston$43,400,496$43,974,864$46,752,393$46,486,547$43,209,876$43,714,938$44,986,059$51,295,544$49,809,333$50,697,320$51,497,973$53,775,469$54,037,178$57,213,529
Ontario$191,552,340$196,704,220$207,136,450$206,422,646$192,676,461$207,761,645$209,036,269$209,617,941$209,365,467$215,410,465$213,350,178$216,795,669$218,683,497$218,226,035
Orleans$18,162,506$27,015,177$27,169,288$25,728,440$23,326,099$24,197,311$25,792,812$25,299,082$24,809,450$24,896,756$25,872,729$27,032,194$27,748,903$28,846,916
Seneca$36,130,864$38,333,676$53,576,808$52,543,205$48,558,878$48,383,506$51,669,941$49,925,986$51,772,483$51,728,967$52,039,554$57,429,824$62,749,436$65,373,611
Wayne$48,688,786$47,915,849$46,733,016$41,684,800$37,718,077$36,360,494$36,825,158$39,019,516$38,525,124$40,219,092$43,209,897$42,103,764$42,056,700$43,469,645
Wyoming$38,140,492$37,317,290$39,837,147$39,456,752$38,371,194$37,675,234$38,980,517$39,092,359$39,651,953$41,028,166$43,757,819$45,901,211$47,385,303$49,603,670
Yates$38,672,792$55,478,953$69,284,469$68,533,379$62,479,161$66,412,971$66,585,984$65,545,838$65,942,869$66,318,056$69,730,662$64,412,220$65,879,880$67,501,598

Source: NYS Empire State Development
Notes: Figures are in constant 2016 dollars.











Worse than NYS by 10% or more
Up to 10% worse than NYS
Equal to or better than NYS


INDICATORS - Grouped by Topic REGIONAL VALUE YEAR NYS COMPARISON TREND | REGION
*No or multiple regional values for this indicator


Worse than NYS by 10% or more
Up to 10% worse than NYS
Equal to or better than NYS





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