Community Vitality
Tourism Spending

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Source: NYS Empire State Development

What does this measure?

The amount of money (in 2019 dollars) spent by visitors while in the region. This includes hotel bookings, fuel purchases, and other visitor expenditures.

Why is this important?

Tourism brings external money into a region's economy, fueling the development of new industry and attractions. The sense that a region is a tourist destination also increases regional pride.

How is our region performing?

Total tourism revenue for the region was almost $1.8 billion in 2019, good for $1,470 in revenue per resident. This was lower than the statewide (excluding NYC) average of $2,330. When adjusted for inflation, tourism revenue peaked in 2007, at $1.8 billion, though 2019 was the year with the highest tourism revenue since 2009.

In 2019, Yates led local counties in tourism revenue by resident, at $2,820, and was the only county whose figure was higher than the state's (excluding NYC). Seneca was the next highest, at $1,970. The counties with the least tourism revenue per resident were Wayne ($500) and Orleans ($720).

Notes about the data

The figures are presented per county resident to allow comparisons among counties of different sizes, but the spending is by tourists. New York State data excludes the heavy concentration of tourism in New York City. This data comes from Empire State Development, which contracts each year with Tourism Economics for a study on New York State tourism. Wineries and other tourism attractions related to agriculture are not included as tourism in this data, which impacts many of the surrounding counties. Data for this indicator are expected to be released in the third quarter.

Tourism Revenue, per Resident
200520062007200820092010201120122013201420152016201720182019
NYS$2,972$3,092$3,280$3,282$2,825$3,012$3,142$3,257$3,313$3,432$3,462$3,515$3,601$3,744$3,784
NYS (excluding NYC)$1,994$2,018$2,113$2,091$1,862$1,909$1,960$2,002$2,009$2,045$2,092$2,145$2,193$2,300$2,333
Region$1,314$1,409$1,484$1,436$1,321$1,342$1,366$1,361$1,378$1,384$1,398$1,414$1,434$1,444$1,473
Monroe$1,438$1,542$1,610$1,543$1,422$1,431$1,458$1,432$1,454$1,448$1,454$1,467$1,478$1,472$1,516
Surrounding Counties$1,120$1,200$1,287$1,267$1,162$1,202$1,220$1,249$1,258$1,281$1,308$1,329$1,363$1,400$1,405
Genesee$1,729$1,821$1,778$1,810$1,567$1,587$1,556$1,672$1,716$1,699$1,723$1,714$1,754$1,822$1,893
Livingston$676$685$727$721$672$683$706$806$785$799$815$855$867$921$933
Ontario$1,871$1,914$2,004$1,977$1,830$1,957$1,960$1,965$1,955$2,006$1,988$2,021$2,033$2,025$1,961
Orleans$425$633$638$606$553$574$616$608$598$606$635$667$693$722$724
Seneca$1,046$1,108$1,538$1,512$1,401$1,398$1,487$1,436$1,495$1,510$1,522$1,685$1,866$1,947$1,974
Wayne$529$521$509$453$410$395$402$427$425$446$482$472$474$491$502
Wyoming$908$890$954$950$925$910$948$954$976$1,016$1,088$1,156$1,198$1,262$1,273
Yates$1,567$2,257$2,795$2,752$2,514$2,666$2,663$2,634$2,663$2,685$2,825$2,617$2,683$2,754$2,824

Source: NYS Empire State Development
Notes: Figures are in constant 2019 dollars.




Total Tourism Revenue
200520062007200820092010201120122013201420152016201720182019
NYS$56,853,247,143$59,062,200,979$62,762,033,979$63,060,666,478$54,551,074,095$58,358,051,175$61,272,186,036$63,756,678,130$65,018,097,657$67,446,649,096$68,036,896,031$69,011,137,525$70,540,417,111$73,120,151,851$73,618,338,429
NYS (excluding NYC)$22,168,895,532$22,421,728,875$23,490,555,576$23,298,813,456$20,805,862,323$21,385,230,245$22,005,048,043$22,479,626,773$22,560,784,230$22,943,178,702$23,413,360,558$23,943,595,020$24,455,999,221$25,625,028,325$25,938,983,336
Region$1,588,038,393$1,702,253,329$1,796,124,146$1,741,554,978$1,605,628,014$1,633,556,325$1,664,735,998$1,658,278,620$1,677,797,881$1,681,029,381$1,693,469,477$1,707,095,894$1,727,151,162$1,737,915,265$1,769,338,263
Monroe$1,061,891,574$1,138,319,133$1,190,179,498$1,143,578,477$1,057,272,189$1,065,528,483$1,089,116,507$1,069,987,221$1,087,777,620$1,082,068,430$1,084,258,346$1,091,028,230$1,097,810,234$1,093,310,141$1,124,327,714
Surrounding Counties$526,146,819$563,934,196$605,944,648$597,976,501$548,355,826$568,027,842$575,619,491$588,291,399$590,020,261$598,960,950$609,211,131$616,067,664$629,340,928$644,605,124$645,010,549
Genesee$103,883,401$109,099,342$106,567,522$108,407,739$93,928,508$95,105,002$93,156,216$99,801,338$101,448,328$99,778,027$100,702,243$99,422,430$101,404,190$104,762,386$108,411,617
Livingston$44,186,902$44,771,678$47,599,535$47,328,872$43,992,829$44,507,043$45,801,196$52,225,007$50,711,867$51,615,943$52,431,104$54,749,868$55,016,319$58,250,225$58,728,846
Ontario$195,023,223$200,268,454$210,889,714$210,162,976$196,167,713$211,526,237$212,823,957$213,416,169$213,159,120$219,313,652$217,216,033$220,723,956$222,645,991$222,180,239$215,242,057
Orleans$18,491,607$27,504,686$27,661,589$26,194,633$23,748,763$24,635,761$26,260,171$25,757,495$25,258,992$25,347,880$26,341,537$27,522,012$28,251,707$29,369,616$29,217,096
Seneca$36,785,547$39,028,273$54,547,607$53,495,275$49,438,754$49,260,203$52,606,188$50,830,634$52,710,588$52,666,284$52,982,499$58,470,439$63,886,441$66,558,165$67,163,727
Wayne$49,571,015$48,784,073$47,579,807$42,440,119$38,401,520$37,019,338$37,492,421$39,726,540$39,223,190$40,947,853$43,992,850$42,866,674$42,818,758$44,257,305$45,135,221
Wyoming$38,831,589$37,993,471$40,558,986$40,171,699$39,066,471$38,357,900$39,686,835$39,800,703$40,370,437$41,771,587$44,550,700$46,732,931$48,243,914$50,502,477$50,749,408
Yates$39,373,534$56,484,218$70,539,887$69,775,187$63,611,268$67,616,358$67,792,506$66,733,513$67,137,738$67,519,724$70,994,166$65,579,354$67,073,608$68,724,711$70,362,576

Source: NYS Empire State Development
Notes: Figures are in constant 2019 dollars.











Worse than NYS by 10% or more
Up to 10% worse than NYS
Equal to or better than NYS


INDICATORS - Grouped by Topic REGIONAL VALUE YEAR NYS COMPARISON TREND | REGION
Prenatal Care 78% 2018 3 1
Increasing
Prenatal Care, by Race/Ethnicity 0 10 Not Applicable*
Babies Born with Low Birth Weights 8.1% 2018 2 1
Increasing
Babies Born with Low Birth Weights, Race/Ethnicity, Monroe County 0 10 Not Applicable*
Infant Mortality Rate 7.0 2016-18 2 1
Increasing
Infant Mortality Rate, Race/Ethnicity, Monroe County 0 10 Not Applicable*
Children with Elevated Blood Lead Levels 0.9% 2016 2 -1
Decreasing
Children in Poverty 19% 2015-19 3 1
Increasing
Children in Poverty, Race/Ethnicity 2015-19 0 10 Not Applicable*
Single-Parent Families 39% 2015-19 2 1
Increasing
Single-Parent Families, by Race/Ethnicity 2015-19 0 10 Not Applicable*
Rate of Child Abuse and Neglect 21 2019 2 1
Increasing
Rate of Foster Care Admissions 2.4 2019 2 -1
Decreasing
Rate of Teen Pregnancy 1.3% 2018 3 -1
Decreasing
Rate of Teen Births 12 2018 3 -1
Decreasing
Arts and Culture Attendance 2019 0 10 Not Applicable*
Tourism Spending $1,473 2019 1 1
Increasing
Recreation Spending $84 2019 1 1
Increasing
Voter Registration Rate 83% 2019 3 1
Increasing
Voter Participation Rate 46% 2018 3 -1
Decreasing
Registered Library Borrowers 59% 2018 2 -1
Decreasing
Library Visits 5.6 2018 3 -1
Decreasing
Charitable Contributions as a Percentage of Income 0.9% 2018 2 0
Maintaining
Households Without Vehicles 10% 2015-19 3 0
Maintaining
Total Population 0.1% 2019 2 0
Maintaining
Population by Age 2015-19 0 10 Not Applicable*
Population by Race/Ethnicity 2015-19 0 10 Not Applicable*
Population by Age and Race/Ethnicity 2015-19 0 10 Not Applicable*
Disengaged Youth, Ages 16 to 19 6% 2015-19 3 -1
Decreasing
Median Household Income $59,871 2015-19 1 -1
Decreasing
Median Household Income, by Race/Ethnicity 2015-19 0 10 Not Applicable*
People Living in Poverty 13% 2015-19 3 1
Increasing
People Living in Poverty, by Race/Ethnicity 2015-19 0 10 Not Applicable*
Public Assistance Recipients 1.9% 2019 3 -1
Decreasing
Approval Rate for Public Assistance Applications 24% 2019 0 -1
Decreasing
Households Receiving SNAP 14% 2015-19 3 1
Increasing
Households Receiving SNAP by Race/Ethnicity 2015-19 0 10 Not Applicable*
Tax Filers Receiving Earned Income Tax Credit 15% 2018 3 -1
Decreasing
EITC Dollars $172 2018 1 -1
Decreasing
Change in Total Jobs 0.7% 2019 2 0
Maintaining
Change in Number of Business Establishments by Sector 2019 0 10 Not Applicable*
Change in Jobs by Sector 2019 0 10 Not Applicable*
Sector Shares of Regional Total Employment 2019 0 10 Not Applicable*
Unemployment Rate 4.1% 2019 2 0
Maintaining
Unemployment Rate by Race/Ethnicity 2015-19 0 10 Not Applicable*
Average Salary by Sector 2019 0 10 Not Applicable*
Change in Average Salary Since 2000 4% 2019 3 1
Increasing
Change in Average Salary Since 2000 by Sector 2019 0 10 Not Applicable*
Employment-to-Population Ratio 60% 2015-19 3 -1
Decreasing
Per-Capita Spending for Local Government $3,590 2018 0 1
Increasing
Prekindergarten Participation 45% 2018 2 1
Increasing
School Spending Per Student $23,807 2019 1 1
Increasing
Instructional Spending Per Student $17,112 2019 1 1
Increasing
Students Receiving Special Education Services 9% 2019 3 1
Increasing
Grade 3 English 44% 2019 2 1
Increasing
Grade 3 English by Student Subgroup 2019 0 10 Not Applicable*
Grade 3 English by Race/Ethnicity 2019 0 10 Not Applicable*
Grade 3 Math 49% 2019 2 1
Increasing
Grade 3 Math by Student Subgroup 2019 0 10 Not Applicable*
Grade 3 Math by Race/Ethnicity 2019 0 10 Not Applicable*
Grade 8 English 39% 2019 2 1
Increasing
Grade 8 English by Student Subgroup 2019 0 10 Not Applicable*
Grade 8 English by Race/Ethnicity 2019 0 10 Not Applicable*
Grade 8 Math 49% 2019 2 1
Increasing
Regents Algebra 1 73% 2019 3 1
Increasing
Regents English 83% 2019 2 1
Increasing
Four-Year Cohort Graduation Rate 88% 2020 3 1
Increasing
Cohort Graduation Rate, Beyond Four Years 88% 2020 3 1
Increasing
Four-Year Cohort Graduation Rate by Race/Ethnicity 2020 0 10 Not Applicable*
Education Levels of Adults 2015-19 0 10 Not Applicable*
Education Levels of Adults by Race/Ethnicity 2015-19 0 10 Not Applicable*
People Without Health Insurance 5% 2018 3 -1
Decreasing
Supply of Doctors 35.1 2018 1 1
Increasing
Mortality Rate 697 2018 1 -1
Decreasing
Chlamydia Rate 55 2018 3 1
Increasing
Chlamydia Rates, Race/Ethnicity, Monroe County 0 10 Not Applicable*
Gonorrhea Rate 18 2018 3 -1
Decreasing
Gonorrhea Rates, Race/Ethnicity, Monroe County 0 10 Not Applicable*
Early Syphilis Rates 1.8 2018 3 1
Increasing
Early Syphilis Rates within Monroe County, by Race/Ethnicity 0 10 Not Applicable*
People Living with HIV 103 2018 0 1
Increasing
People Living with HIV by Race/Ethnicity 2018 0 10 Not Applicable*
People Living with AIDS 136 2018 0 1
Increasing
People Living with AIDS by Race/Ethnicity 2018 0 10 Not Applicable*
Percent of Days with Good Air Quality 0 10 Not Applicable*
Alcohol-related Crashes 3.0 2019 2 -1
Decreasing
Median Home Value $139,622 2015-19 1 0
Maintaining
Admissions to Substance Abuse Treatment by Primary Substance 2019 0 10 Not Applicable*
Median Rental Prices $878 2015-19 3 -1
Decreasing
Housing Affordability for Homeowners 2.3 2015-19 3 0
Maintaining
Housing Affordability for Homeowners by Race/Ethnicity 2015-19 0 10 Not Applicable*
Overall Housing Cost Burden 29% 2015-19 3 -1
Decreasing
Housing Affordability for Renters 33% 2015-19 3 10 Not Applicable*
Rent Burdened Households 49% 2015-19 3 -1
Decreasing
Housing Affordability for Renters by Race/Ethnicity 2015-19 0 10 Not Applicable*
Homeownership Rate 68% 2015-19 3 -1
Decreasing
Homeownership Rate by Race/Ethnicity 2015-19 0 10 Not Applicable*
Vacant Housing Units 10% 2015-19 3 1
Increasing
Homeless Persons 0 10 Not Applicable*
Serious Crimes 181 2019 2 -1
Decreasing
Violent Crimes 24 2019 3 1
Increasing
Victims of Domestic Violence 59 2019 0 -1
Decreasing
Incarceration Rates 12.9 2019 0 -1
Decreasing
Incarceration Rates, by Race/Ethnicity 2015 0 10 Not Applicable*
Arrest Rates 170.5 2019 3 -1
Decreasing
Arrest Rates, by Race/Ethnicity 2019 0 10 Not Applicable*
*No or multiple regional values for this indicator


Worse than NYS by 10% or more
Up to 10% worse than NYS
Equal to or better than NYS





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