2024 Paris Olympics

Is there a better way to CONNECT than as part of Olympics fandom? If we think about ACT Rochester’s 4 Cs - Curate, Communicate, Catalyze, Connect - we could probably tell an Olympics story for each of them. Connect, though, is an important and somewhat underutilized one.

The idea is to connect people to people, people/organizations with data, and people to organizations. This is important because information and resources travels through social networks, and inequities are born from certain networks being excluded. 

We are, admittedly, stretching a bit with this Olympics connection but there is an opportunity for authentic connection. The Olympics provide an easy common denominator - a platform to connect with people and sports that we would otherwise not gravitate toward. 

And honestly, we wanted to highlight the Olympics because witnessing excellence, sportsmanship, and competition is such a special experience. Most of the time we give brainfood here, and the Olympics has been such good heart-food!