Brain Food

BRAIN FOOD

Statistics and community indicators are a starting point, only one component of the full story. The stories behind the numbers provide important context for our indicators, painting the more complex realities of society.

These discussion topics can help remind you of these larger narratives, shaping the way things are, the way things work, and the way things could be.

Consider this your BRAIN FOOD, nutrition for healthy thought!

Meg Norris Meg Norris

Impact: Measuring the Difference We Make

Impact is a buzzword, particularly in the nonprofit space. What is our impact? Are our programs having impact? The challenge is that “impact” means different things to different people, and social science has a strong opinion. Impact indicates causality and can only be determined through rigorous evaluation. 

An inherently empirical term, impact is the difference in a specific outcome resulting from a particular intervention versus the outcome that results without that intervention. You could think of it like a math problem:

(Outcome with Intervention) – (Outcome without Intervention) = Impact

We often hear of impact defined as an intervention’s results (without evaluation) or even as a measure of output, such as the number of meals served. The danger in the disassociation between impact and causality is that we are setting ourselves up to connect the wrong dots, coming to an inaccurate conclusion because we omitted the science.

As you plan future projects, consider the science behind impact and how you want to measure success. Remember: ACT Rochester is here to help! 

For technical assistance feel free to email actrochester@racf.org

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